Our magic

All traditional innovation processes have a focused structure:

Brief → Insights → Ideas → Prototypes → Test.

We love these steps as they make sure that all creative actions have relevance and purpose. That is why we follow this structure in all innovation endeavours we support. This is the part where we let the mind do its work and we put a lot of thought in designing these steps for your particular challenge.

To that, we add our magic:

we amplify the power of each innovation step through tailored meditation and self-hypnosis techniques that unlock the immense creative potential of the subconscious.

Here is what you can expect from this approach:

Unearthing powerful insights

We all know that great ideas start with great insights.

For this purpose, all traditional innovation processes diligently guide the team to observe the consumers and empathise with them. We do all that and we take it one notch further, which makes a world of difference.

With specific self-hypnosis exercises, we support people to connect with their own life experiences and needs, which makes them in turn deeply insightful and subtle in understanding the needs of the consumers. This way, we lay the ground for high-quality insights, the kind that goes far beyond the usual research studies.

Opening the mind to the free associations you need

Did you know that the idea of the familiar Velcro came from the cockle-burs stuck on someone’s pants?

Brilliant ideas emerge from connecting our challenge with other worlds. To open people to these connections, many creativity exercises have been designed in the world.

We’ve realised all these techniques are still limited, as most people don’t find it easy to step outside the cloud of their routine thoughts about work and life.

That is why we created powerful cocktails of creativity exercises with meditation and self-hypnosis techniques. The subconscious has huge potential to free-associate, make surprising connections and bring us the right solution. We just need to make a connection with it.

Energising the team behind a winning idea

Many great ideas have never seen the light of day because the people behind them, even though moved by the power of an idea, have not connected inside with their ability to bring it to life.

Through specific reflective exercises combined with meditation techniques, we constantly address the motivation of the team. We bring to the forefront the inner barriers and use them as springboards to improve and refine ideas. The result is better defined ideas, with much more motivated people behind them.

Tapping into the resourcefulness of relaxation

It sounds counter-intuitive to talk about relaxation when we want to MAKE something, right? Except that relaxation is the bread-and-butter of any creative act, as specialists agree.

Yet, tell someone to relax on a working day and it will be like asking an ER doctor to stop and smell the flowers. Not do-able.

We use short meditation techniques to create this change of state in the team throughout the day. This makes it easy for people to open themselves up to possibilities never considered before, connections never made and solutions to what seemed un-solvable.

In short:

Merging the strengths of conventional innovation process with the access to the immense reservoir of creativity that is our subconscious, Creative UnThinking can take you to the next disruptive, powerful, yet implementable idea.